Connecting Republic of Srpska agriculture to Austria and establish a Marketing and Export Centre in Banja Luka

Practice details

Name	Connecting Republic of Srpska agriculture to Austria and establish a Marketing and Export Centre in Banja Luka
Country	Bosnia and Hercegovina - Republic of Srpska
Programme Component	BACID Fund Call 4 (2016)
Year	2016
Priority Theme	Smart City
Topic	Smart City - Local economic development
Implementing Organisations	Nutrition & Health Consulting Mag.a Martina Fellner
Partner Organisations	Association for Rural Development - ARD Banja Luka
[ See Social Media Post]
Last update	29. 3. 2023 by Admin

Loading map...

{"minzoom":false,"maxzoom":false,"mappingservice":"leaflet","width":"auto","height":"350px","centre":false,"title":"","label":"","icon":"","lines":[],"polygons":[],"circles":[],"rectangles":[],"copycoords":false,"static":false,"zoom":false,"defzoom":14,"layers":["OpenStreetMap"],"image layers":[],"overlays":[],"resizable":false,"fullscreen":false,"scrollwheelzoom":true,"cluster":false,"clustermaxzoom":20,"clusterzoomonclick":true,"clustermaxradius":80,"clusterspiderfy":true,"geojson":"","clicktarget":"","imageLayers":[],"locations":[{"text":"","title":"","link":"","lat":44.7721811,"lon":17.191,"icon":""}],"imageoverlays":null}

Status

IMPLEMENTED

Objectives and results

During 2-two day training, participants will develop new necessary skills for branding, marketing and export products, networking with Austrian trade and production companies, idea-making for new products in the health and wellness area, and also various alternative sources such as know how in food law, and how to develop Export Strategy (marketing plan) for Austrian and other EU markets. This document will help local produces and MEC to export products in Austria in the most efficient way.

The action will result in new product ideas, marketing strategies and know how in European food law.
Consultant will explore Austrian market for local producers, and make connections for MEC with potential buyers/ distributors/and commercial agents in Austria.

Implemented activities

A1. Identification of at least 6 local agri-food producers/companies who are interested in product export to Austria
A2. Organization 2 - two days workshops for know-how transfer knowledge to at least 6 local agri-food producers/companies and MEC staff, how to search and identify clients, distributes, commercial agents in Austria
A3. Make connections between MEC and at least 6 local agri-food produces/companies
A4. Conduct market research for local agri-food produces/companies and MEC in Austria
A5. Develop Marketing Export Strategy/Plan for local agri-food producers and MEC
A6. Connect at least 6 local agri-food produces and MEC with min. 6 potential buyers, distributers, and commercial agents in Austria
A7. Establishment of Platform for marketing of commodities

Available materials

• Marketing Export Strategy for Banja Luka

Further information and contact

Mag.a Martina Fellner
email. mailto:m.fellner@nutrition-consulting.at